What is Sora?

Sora, is an artificial intelligence of OpenAI that revolutionizes video creation. With Sora, a few lines of text are enough to bring your ideas to life. Imagine, describe a scene, and AI generates a realistic, fluid video with full of details, as if it had been shot by a professional team.

No need for cameras, actors or complex editing: Sora turns your imagination into images in seconds. Whether for creative projects, advertisements, storytelling or social media content, Sora offers a new way to create faster.

With Sora, you can generate videos of up to a minute with cinematic quality. The model produces dynamic virtual cameras that offer zooms, pans and smooth movements. Thanks to his advanced understanding of the interactions between objects, textures, reflections and light, Sora recreates very realistic scenes. It can also extend an existing video or fill in the missing areas through video inpainting, providing complete creative control over each sequence.

Sora is for those who want to turn their ideas into realistic videos. Content creators, directors, brands or trainers, everyone can give life to their concepts in just a few words.

Sora opens up new possibilities for all the creatives of the digital world. Content creators and directors can now have a real low-cost production tool for all their audiovisual projects. Brands and communication agencies take advantage of this technology to quickly produce advertising or promotional videos.

Visual artists and designers, on the other hand, can bring their concepts to life or turn their static works into realistic animations. Finally, educators and trainers use these immersive videos to illustrate complex ideas and make their courses more captivating.

How much does Sora cost?

There is no Sora subscription, without going through ChatGPT. Sora’s consumer offer is integrated via ChatGPT subscriptions: Plus or Pro. Check the conditions of commercial use/license, watermark, broadcasting rights. Especially if you want to resell or use the videos in a commercial context (your business breakfast-at-home, influencers, etc.).

Sora, the OpenAI video generator, is accessible via a ChatGPT Plus subscription at $20/month, and the $200/month Pro subscription. Or by API, API pricing ranges between $0.10 and $0.50 per second depending on video quality. This is the most integrated option for users in the OpenAI ecosystem.

Its main competitor, Google’s Veo 3, offers monthly plans from around $37.50/month for 7,500 credits, to generate videos up to 1080p. The top shots offer more duration and quality, but the videos usually remain short (about 8 s).

Runway Gen-4, another major player, operates on a consumer model: about $0.25 for 5 s of video, or per credit system (5 to 12 credits/second, $0.01/credit). This model is particularly suitable for professionals and developers thanks to its flexible API.

In summary, Sora stands out for its ease of access via ChatGPT, Veo 3 by its affordable monthly plans for creators, and Runway Gen-4 by its flexibility of technical integration. The choice depends on the volume of production, the level of control sought and the use (personal, commercial or B2B).